Avanti · Meijer

Avanti Inline display system designed to fit in a variety of spaces, rolled out to 200+ Meijer locations nationally.

After producing a test run of inline displays for Avanti, they won space within the greeting card department of 200+ Meijer stores. The display solution had to be installable on a variety of gondola sizes and versions with the ability to expand and move. With the ever present battle between display capacity and product visibility, many iterations were presented to find the perfect balance for maximizing sell-thru while still highlighting the product. The immediate sales increases proved that quantity does not always win out over quality.